Calvin Klein’s campaign by Raf Simons

”American Classics”と題した新生「カルバン・クライン」のキャンペーン・ヴィジュアル。ラフ・シモンズをチーフ・クリエイティブ・オフィサーに迎えて初のお披露目となる「カルバン・クライン」2017年秋冬コレクション。2月10日の発表前にアンダーウェアーとデニムで拡散。フォトフラファーにウィリー・ヴァンダーピエールを迎えてオリヴァー・リッツオがスタイリングを担当。最も象徴的なアンダーウェア(下着)とジーンズを祝して、「It’s a celebration of Calvin Klein’s iconic underwear and jeans; acknowledging their status as Pop and showing them in the world of art.」と語るラフ・シモンズ。

アメリカン・クラシックなリチャード・プリンスにアンディー・ウォーホール、ダン・フレイヴィン、そしてラフ・シモンズお気に入りのアーティスト、ルビー・スターリングの4人とのコラボレーション。原点回復、ジョイ・ディヴィジョンが手がけたカルバン・クラインの新しいロゴにも注目を。

Calvin Klein's campaign by Raf Simons 5

Just days to go until Raf Simons highly anticipated debut for Calvin Klein during New York Fashion Week, and a new set of images showing the direction Raf is taking the brand. Long time collaborator Willy Vanderperre lensed these shots focusing on the brands (now all under one umbrella) underwear and denim, placing them as classics amongst word by pivotal American Artists Andy Warhol, Richard Prince Dan Flavin and Simons fave Ruby Sterling. ‘“It’s a celebration of Calvin Klein’s iconic underwear and jeans, acknowledging their status as Pop and showing them in the world of art,” explained Raf, the chief creative officer.

This follows earlier images of couture works under the banner of ‘Calvin Klein’ by appointment, all rolling simultaneously on the home website and instagram. Last week saw the unveiling of the new Calvin Klein logo, created together with Peter Saville, ‘a return to the spirit of the original’.

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