‘FIRST SPRING’ A film by Yang Fudong for Prada

上海を拠点に活躍する国際的映像作家ヤン・フードン(Yang Fudong)が、プラダ(PRADA)メンズ・ウェアの2010年秋冬キャンペーン用に “FIRST SPRING” と題されたショートフィルムを制作。中国の伝統的な雰囲気とプラダの衣装をフィーチャさせたとてもフレッシュなコラボレーション。

ヤン・フードン ウェブサイト click HERE.

PRADA A/W 2010 collection click HERE.

‘FIRST SPRING’ is a short film by Chinese Artist Yang Fudong and forms part of Prada’s S/S 2010 menswear campaign. The 9 minute black and white film is set in 1930’s/40’s Shanghai and features models dressed in Prada interacting with the citizens of Shanghai. Stills from the film will be used for the brands Spring campaign. The film takes inspiration from the Chinese adage ‘the whole year’s work depends on a good start in spring’.

View more work by artist Yang Fudong at his website HERE.

Prada’s A/W 2010 collection is available to view online HERE.