Here’s the full show video of the Gucci SS18 show we attended and gave you hi-8 highlights on from. The set married concepts of a museum with a club, ancient artefacts that were drenched in neon and pulsating strobe lights once the show was started. The Photographers pit where I took my videos was one of the few areas lit well enugh to get a good understanding of the collection. In the show notes, Creative Director Alessandro Michele called for a ‘revolt against the fixedness and for an inalienable right to difference’. The genius of Gucci is that by tapping into multiple eras, codes, aesthetics and themes it creates something entirely new, contemporary but classic, impactful but with a prevailing aesthetic that means pieces can be worn for longer. Some of the reference points for the show included the 70’s glamour of Elton John’s wardrobe with pieces created in collaborative homage to the Bob Mackie originals. Bugs Bunny and Snow White made surprise appearances, the latter in sequins. Period romance novel worthy dresses were worn with Guccified with logo fanny-packs and oversized sunglasses. 108 looks in total for a show Michele described as ‘a spell I cast on you, like a wizard’.