また、90年代に流行したアイコニックモデルを、ラッパーA$AP Rockyとのコラボでカムバックを果たす懐かしのあのトライアングルロゴ。


With its instantly recognisable logo, GUESSwas one of the world’s first ‘designer jeans’ brands. It’s iconic black and white campaigns starring Claudia Schiffer, Eva Herzigova and Anna Nicole Smith are some of fashion advertisings most iconic imagery.

Last night we paid homage to the legendary Los Angeles brand at a party to celebrate the opening of the GUESS Japan flagship store in Shibuya. The white interior of the store positively glowed with Californian vibes, the Spring/Summer florals highlighted by displays of flowers throughout the 4 floors of men’s and women’s clothing and accessories. Joe wore denim overalls from GUESS Originals recent collaboration with A$AP Rocky. The GUE$$ capsule collection takes the brand back to the 80’s & 90’s aesthetic that made it a favourite amongst hiphop artists at that time.

The third floor of the GUESS store will be used for special events, check by GUESS Japan’s website for news updates.

GUESS SHIBUYATokyo, Shibuya-ku, Udagawa-cho, 26-1

Photos by Dan Bailey