‘I Love My Scarf’ is a website set up by Hermès to present their F/W 2010/’11 silk scarf collection. It sees the legendary French luxury fashion house reposition itself as a versatile accessory for the street-fashion set. Such a move may be seen as some as a tactful marketing ploy, but it’s this meeting point of luxury fashion and individual style on the street that Tokyo Dandy represents. Especially when the Tokyo page features our friends the brother and sisters Akimoto – U, Go and Kozue together with Jon-E. Fashion capitals London, Paris and New York are also featured on the website which has video, photos and a guide to how to tie the scarves (which are still as a reassuringly high price point).