ダイエットコーラのクリエイティブ・ディレクターにジャンポール・ゴルチエが就任となり、ユニークなCMが公開された。踊る人形を元にデザインされたダイエットコーラのボトルに缶。その中の一つはマドンナの衣装を思い出してしまう。
Earlier this year Jean Paul Gaultier was announced as the new Creative Director for Diet Coke. After several bizarre adverts featuring dancing puppets we’re finally getting a look at what we really want to see – the bottles. Released in Europe from today, the limited edition set feature JPG’s trademark sailor stripes and corset with a tattoo patterned bottle to follow in the Summer. A look behind-the-scenes of the shooting of the Ad’ can be seen in the video below.
Jean Paul Gaultier being named as ‘Creative Director’ for Coca Cola is a sign of how central a role fashion now plays within popular, indeed mass, culture. It also an example of how creatives are employed as much for their talent as well as their star power in collaborative partnerships rather than straight up endorsements.
No word yet on whether the bottles will be available in Japan!
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2 responses to “JEAN PAUL GAULTIER FOR DIET COKE”
[…] Tokyodandy hat eine Übersicht über die bisherige Arbeit von Jean Paul Gaultier bei Diet Coke zusammengestellt. In Zeiten wie diesen haben nicht nur Fashion brands Creative Directors, sondern jede größere Brand, es ist interessant zu sehen wie sich hier Diet Coke versucht in der Fashion Welt mit viel Budget zu positionieren. Die Special Edition wird es wieder in ausgewählten Stores und bei einschlägigen Events geben. […]
What a pleasure to find smoenoe who thinks through the issues